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Odes to the Returning Heroes to help celebrate the launch of World of Warcraft Burning Crusade Classic

To help celebrate the launch of World of Warcraft: Burning Crusade Classic, Blizzard Entertainment teamed up with creative agency 72andSunny Los Angeles to create a musical film campaign entitled, “Odes to the Returning Heroes.” Blizzard recruited young musician, actor, and long-time World of Warcraft fan Jordan Fisher to play a bard who sings about the accomplishments of all gamers returning to Outland in Burning Crusade Classic as they prepare to head off on legendary adventures once more.    

The truth is that this is not the first time that Blizzard has made a video of this type. A couple of years ago, on the occasion of the launch of World of Warcraft Classic, he also released a catchy song that you can listen to again from here. In any case, the launch of World of Warcraft: Burning Crusade Classic it will produce June 1, in less than a week.

The video itself is surprisingly well-produced, featuring extensive costuming, as well as mutlitple cameos, including one by Hellboy and Monster Hunter actor Ron Perlman.

The ode is a short song about what players can look forward to in the Burning Crusade, honoring players who played through the game 14 years ago. The song is performed by Jordan Fisher, who also highlights popular player experiences, such as wiping to Kael’Thas or the Fel Reaver.

Journey beyond Azeroth in the next WoW Classic adventure! Prepare to face the forces of the Burning Legion – Battle to level 70, ride majestic flying mounts, and master two additional races: the mystical blood elves and the pious draenei.

“We had success in 2019 with the World of Warcraft: Classic launch by creating a thematic campaign and wanted to connect that with this year’s Burning Crusade Classic launch,” said Todd Harvey, SVP of consumer marketing - Blizzard Entertainment. “It’s important for us to find ways to create consistency when marketing our Classic portfolio, while evolving the campaign to be a strong representation of the next Classic adventure.”

“This is as much a celebration of our community as it is the launch of Burning Crusade Classic. In weaving together nostalgic moments, we’re welcoming fans back after fourteen years and bridging a bond between players new and old,” said Matt Small, VP of consumer marketing - Blizzard Entertainment.

Burning Crusade is one of the most iconic World of Warcraft expansions, followed closely by Wrath of the Lich King. Burning Crusade is responsible for the famous character Illidan, as well as his now-infamous catchphrase, “You are not prepared!”. Players will be able to play the game using their one World of Warcraft subscription.

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